Thursday, June 14, 2007

Paraphrasing and Summarising

Kraft is one of the world's largest food producers. In America its products include Oreo biscuits and Kool Aid drinks. Like rivals, the company has come under mounting pressure to encourage consumers to cut back on potentially unhealthy foods. There's been particular concern about rising obesity levels in rich countries - in America two thirds of adults and fifteen percent of children are overweight. In a statement Kraft said it recognised that parents were concerned about the mix of food products advertised to young children.
The company will no longer run advetisments for high calorie, high fat products in cartoon shows and other television programmes aimed at young viewers. It will also change marketing policies for advertisements in newspapers and other media. Health concerns among the big food firms are driven by legal worries as well consumer pressure - last year the hamburger chain McDonalds fought off a lawsuit by children who blamed their weight problems on its products.
Paraphrasing:
Kraft is a extensive food maker.Oreo biscuits and Kool Aid drinks are produced by Kraft in USA .Like matches,has born vast pressure to persuade consumers to reduce on hidden unhealthy viands.Worries about obsbesity levels have been rising in wealthy country.In USA eighty percent people are too heavy and fat .In a declaration Kraft announced that the parents were worried about the advertisenent of the mix food goods to youth.

The advertisements of high calorie and high fat good won't be presented in cartoon shows and television program targeted at young people.The marketing policies also will be changed for the advertisements in news and some media.The big food company is forced into healthy problem and consumer pressure by allowed consideration.Last year,McDonalds has been suited and blamed because their products induced their obesity problem by children.

Summarising:
The pressing measure of Kraft is stop running the advertisement eith a lot of fat,sugar or salt images to young children.

1 Comments:

Blogger Yuhsiuwriting said...

Well done!


sentences need revising:


Like matches,has born vast pressure to persuade consumers to reduce on hidden unhealthy viands.
-->What has received pressure?


There is a special worries about obsbesity levels have been rising in wealthy country.
-->Worries about...have...




In USA eighty percent people are too heavy and fat .In a declaration Kraft pronounced that the parents have been considering about the publish of the mix food goods to youth.
-->said: announced, claimed...

-->were concerned: were worried about...

-->the advertisement of ...




The advertisements of high calorie and high fat good won't be presented in cartoon shows and television program pointed at young people.
-->targeted at...



The big food company is forced into healthy problem and consumer pressure by allowed consideration.
-->Because of both legal worries and pressure from customers, big food companies now forced to pay more attention on...






Summarising:
The pressing measure of Kraft is stop running the advertisement eith a lot of fat,sugar or salt images to young children.
-->pressing measure? What is this?
-->the advertisement made to sell food with...to young children.

9:33 AM  

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